420 HIGH-ATUS

According to Twitter, Wingstop pairs perfectly with 420.

So we targeted tokers via 4/20’s most sacred pastime, binge watching - more specifically, the overly repetitive ads that come with it.  

This sequential ad series started tame and got higher as the day went on, with “repeat” commercials unexpectedly escalating into mind-bending scenarios. We saw a 46% increase in transactions, and doubled online revenue year-over-year.